To infinity and Beyond

The animated heroes of "Toy Story 3" sold $109 million worth of tickets during their opening weekend at the North American box office, reviving slow summer sales, according to estimates issued on Sunday by distributor Walt Disney Co.

The film scored the best debut for a film produced by Disney's Pixar Animation unit. The old mark of $70.5 million was set by "The Incredibles" in May 2004.

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Pixar guys working on Toy Story 3 Video Game

"Movie-based games seem like they're destined to fail," says Jason Katz, story supervisor for Pixar's latest animated film, "Toy Story 3." "It's like putting a giraffe in human clothes."

But Pixar's collaboration with Avalanche Software on the "Toy Story 3" video game, released this week by Disney Interactive, demonstrates a fresh approach to the typically dreadful movie tie-in. Like most offerings in the genre, the game includes an interactive retelling of the film's plot. But Avalanche has also taken Buzz, Woody and the rest of the cast and put them in an open-world playground, called the Toy Box, that feels even truer to the spirit of the franchise.

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