Despite the efforts of literally only a few of reviewers, Toy Story 3 has become the most universally praised film of the year. With a 99% rating at Rotten Tomatoes, it seems like you'd be hard pressed to find someone who didn't love the heartfelt goodbye to Andy's Toys. While Toy Story 3 is almost a surefire winner for Best Animated Film at the Academy Awards, Pixar is shooting for the moon this time. Several Oscar campaign ads have surfaced showing that Pixar wants the sequel follow in the footsteps of Beauty and the Beast and Up to become another animated film nominated for Best Picture. But this time they actually want to win!
A couple of these images have been around for awhile, but Awards Daily recently stumbled upon the "Not since Titanic…" ad, so the time seemed ripe to round them all up for a post before the holidays. Likely some of you will be enjoying Toy Story 3 with some family members over the holiday break, but Pixar is hoping members of the Academy of Motion Picture Arts and Sciences hold the film in even higher esteem when Oscar nominations come around. I think it's a pretty safe bet that Toy Story 3 will get a Best Picture nomination, but winning the award over films like Inception and The Social Network is going to be the real challenge. These ads are definitely a step in the right direction. What do you think?
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