Sony has announced yesterday that they're pushing back the release of Roland Emmerich's 2012 from its July 10th date all the way to November 13th, just before Thanksgiving. The studio claims this move was made to "maximize playability" largely because they don't have a major tentpole film during the fall season this year. 2012 will now be competing with Guy Ritchie's Sherlock Holmes as well as Fox's family comedy The Tooth Fairy, both opening the same weekend. Sony execs said 2012 could have been completed by its summer date, though the new date will add some extra time for the effects-laden production.
I remember when the news about 2012 first hit, it was being sold as a pre-packed project, with everything from marketing to the budget completely worked out by Emmerich. It's interesting to see that Sony has pushed this back, and as always, it makes me a bit nervous, especially considering it was originally slated to be a big summer film. The first teaser trailer didn't seem to go over too well, with most people calling it another effects-driven Emmerich flop. 2012 stars John Cusack and Amanda Peet and is about the apocalypse that has been predicted to arrive in the year 2012. Does this seem like a confident move?