Tuesday, July 10, 2012

The Hobbit: An Unexpected Journey gets a Massive Banner!

Whoa, what kind of odd marketing is this? Entertainment Weekly (via ComingSoon) has unveiled a new banner for Peter Jackson's The Hobbit that, in 5000px of horizontal digital space, visualizes the entire story. Or at least, the entire story that I think we'll be seeing in The Hobbit: An Unexpected Journey. Lots of great visuals and imagery in this as a perfect tease for The Hobbit. Take a look after the jump!

To get the full experience and a good look at the full banner, you have to visit EW.com. A few closer looks:

The Hobbit Story Banner
The Hobbit Story Banner
The Hobbit Story Banner

The Hobbit is being directed by Peter Jackson in two separate parts, is set in Middle-earth 60 years before Tolkien's Lord of the Rings, which Jackson and his filmmaking team brought to the big screen in a trilogy ten years ago. The Hobbit films, with screenplays by Fran Walsh, Philippa Boyens, Guillermo del Toro and Peter Jackson, will be shot consecutively in digital 3D using the latest camera technology. The Hobbit follows the journey of Bilbo Baggins, played by Martin Freeman, who is swept into an epic quest to reclaim the lost Dwarf Kingdom of Erebor, which was long ago conquered by the dragon Smaug. The Hobbit: An Unexpected Journey arrives in theaters in 3D/48FPS December 14th.

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