Monday, July 5, 2010

Eclipse Sparkles At The US Box Office

It looks like Summit’s hopes of breaking additional records with the third chapter in their Twilight Saga are not to be. Eclipse  will just have to settle for the records they broke on Wednesday and, of course, with its bucket loads of cash. The film fell off by 16% on Saturday, effectively ending its quest to topple Spider-Man 2  as the all-time Fourth of July champ. At this point estimates give Eclipse  a gross of $162 million over its first five days and $69 million for the traditional Friday-Sunday weekend frame. Monday should bring Eclipse’s six-day total to $176 million – $4 million short of that record.

Rank Title Weekend Gross
1 The Twilight Saga: Eclipse (2010) $69M $162M
2 The Last Airbender (2010) $40.6M $70.5M
3 Toy Story 3 (2010) $30.2M $289M
4 Grown Ups (2010) $18.5M $77.1M
5 Knight and Day (2010) $10.2M $45.5M

The weekend’s other new arrival, M Night Shyamalan’s take on the Last Airbender cartoon series, has been met with gusts of vicious reviews and tepid fan reactions, but he’ll comfort himself with the fact that it took in a sold $40.6 million over the first few days, with a $57 million total. It was an expensive beast to make and market, though, and it remains to be see if word of mouth keeps it pumping away or consigns it to a fast drop-off.

Toy Story 3, meanwhile, continued to do well, with $30.1 million in the bank this weekend, adding to a healthy $289 million total so far. Pixar’s latest winner is showing no signs of slowing down just yet.

The big new arrivals meant little change in the rest of the charts, with Grown Ups sinking to fourth and $18.5 million and Knight And Day continuing its fall from grace with $10.2 million.

As for the rest of the charts? The Karate Kid slid to sixth with $8 million and The A-Team took seventh with $3 million. Get Him to the Greek made $1.1 million in eighth, Shrek Forever After in ninth with $799,000 and the Jonah Hill/John C Reilly/Marisa Tomei starrer Cyrus dragging in an impressive $770,000. It might not sound a lot when compared to the other movies, but when you consider that the latest film from the Duplass brothers is on just 77 screens, it’s quite an achievement…

For the full charts, check out Box Office Mojo.

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