Tuesday, June 29, 2010

Box office

There was more joy for the good folk at Pixar as Toy Story 3 romped to another box-office topping weekend in the US. The third toytastic instalment continued its opening weekend momentum with the seventh-highest second weekend ever, an estimated $59m, 57% of which came from 3D screens.

Rank Title Weekend Gross
1 Toy Story 3 (2010) $59M $227M
2 Grown Ups (2010) $41M $41M
3 Knight and Day (2010) $20.5M $27.8M
4 The Karate Kid (2010) $15.4M $136M
5 The A-Team (2010) $6M $62.8M

Less cheering, at least for Tom Cruise, Cameron Diaz and that CGI bull, was the performance of breezy actioner Knight And Day ($27.8m), comfortably beaten into second spot by Adam Sandler's latest midlife comedy Grown Ups ($41m). An uncertain, genre-shifting Stateside marketing campaign has been blamed for Cruise's worst opening weekend since Far And Away, and begorrah if that didn't open with half the screens.

Sandler movies always open well so no surprises to see Grown Ups picking up a more-than-healthy $41m. The buddy movie sends Sandler away for a Fourth of July break with boyhood pals Kevin James, Chris Rock, Rob Schneider and David Spade. Audiences responded to the trademark Sandler mix of goofery, the odd meaningful moment, and more goofery, giving him his fourth biggest opening weekend.

The Karate Kid dropped off sharply for a second weekend total of $15.4m, meanwhile, but has accrued a very hearty 17-day total of $135m. The appeal of those van-driving, plan-loving soldiers of fortune is waning, though, with The A-Team dropping faster than a plummeting, airborne tank. Still, its second weekend tally - $6m, or a 58 per cent drop off - represent figures Jonah Hex would pop out an eyeball for. The gothic comic-book adaptation collected a paltry $1.6m over the weekend to take its ten-day tally to $9.1m.

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