Pixar has chosen to go with a very odd marketing plan for their next film - Up. Instead of running the first teaser trailer in front of their latest release this summer, Wall-E, like they've always done before, they've decided to save it for a more timely debut (I'm guessing on Bolt in November). Additionally, we haven't seen any official media from the film save for the Comic-Con presentation and the very short teaser revealed at that time. Finally the first teaser posted has hit and it's as gorgeous as the other logos and images we've seen for the film, but doesn't add anything new to the mix. Is this going to get people excited? I highly doubt it, but I guess it's a good tease for those who didn't even know Up existed at all.
Pixar's Up is directed Pete Docter, who also directed Monsters, Inc previously in addition to writing the stories for Toy Story and Toy Story 2. The film is co-directed and written by Bob Peterson, who wrote Finding Nemo previously. Disney is planning to debut up in theaters everywhere on May 29th, 2009 next summer. For more information on Up, head over to our first look at the characters and the story.