The first full poster for Fox Walden's City of Ember has just made its way online and the quickest way to describe it is simply to say that it's epic. Since when did combining the posters for The Goonies and Journey to the Center of the Earth become the latest hot thing in Hollywood? I think Fox Walden has done a good job so far marketing City of Ember, with the light bulbs and dark and misty atmosphere as their biggest selling points, but this poster is pretty awful. If you haven't already seen it, be sure to check out the trailer on firstshowing, it actually looks pretty damn good, contrary to the imagery scene below. Now if only they could design a great poster to go along with that as well, this movie would've been a surefire success.
I'm actually trying to give City of Ember the benefit of the doubt as much as I can because I think it could be one of the best kids movies this year. I haven't seen that many trailers for these kind of movies that actually left me excited to see the movie, but this is one of them. Are you a fan of this epic poster?
City of Ember is directed by Gil Kenan, of the animated movie Monster House previously, with a script by Caroline Thompson, of Homeward Bound, The Secret Garden, and Nightmare Before Christmas previously. The film is based on the Book of Ember series of books written by Jeanne DuPrau. City of Ember arrives in theaters on October 10th this year